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Chatbot Marketing: A Brief Guide

Here is everything you need to know about chatbot marketing. Learn how it can...

Chatbot Marketing: A Brief Guide
Syed Hassan ZamanSyed Hassan Zaman
February 29, 2024

Nowadays, it has become essential for business owners to stay connected with their customers and provide proactive support to thrive among competitors. Among all this chaos, the chatbot industry has emerged as a game changer in customer service.

Besides fulfilling all the traditional customer support roles, chatbots can help you achieve your business goals through personalized marketing, unified support, automation, and providing a positive customer experience. They have an immense potential to attract more visitors and boost conversions.

Let's learn more about chatbot marketing and how you can achieve its full potential.

Table of Contents

Chatbot Marketing: A Brief Guide

What Is Chatbot Marketing?

Effective Chatbot Marketing Strategies

  1. Interactive and Personalized Experiences

  2. Help Customers Through Their Buyer's Journey

  3. Use Chatbots On Different Platforms

  4. Automate Your Brand

  5. Share Valuable Content

Benefits of Chatbot Marketing

  1. Instant Response and 24/7 Support

  2. Sales and Lead Generation

  3. Efficient Customer Support

Conclusion

What Is Chatbot Marketing?

In simple words, chatbot marketing is a technique of promoting products and services through automation and conversational AI. This may include helping your customers during the buying journey, sending them personalized recommendations, offering discounts, promoting new arrivals, and much more.

Chatbots are integrated with your website, social media, and messaging apps such as WhatsApp.They can detect a customer's intent and hold conversations with them in an engaging way. This gradually enables them to build a strong rapport with your customers and provide them with accurate information. Hence, an enhanced customer experience eventually leads to better sales and lead generation.

For example, Dom by Domino's Pizza is one of the most successful examples of using a chatbot for marketing. It was launched in 2014 and has successfully handled over 1.5 million conversations. Raising Domino's stock worth from $3 to $188 per share.

Effective Chatbot Marketing Strategies

Now, you have an idea about the benefits of chatbot marketing for your business. Let's move on and explore the most effective strategies for using marketing chatbot in your industry.

1. Interactive and Personalized Experiences

Your customers love to be remembered. Make them feel seen, heard, and considered. Chatbots continuously store customer data after every interaction. You can use this data for personalized engagement through conversational AI. Sephora, a retail chain of perfumes and cosmetics, is an excellent example of what a marketing bot can do for your business:

  • Sephora's chatbot is available on Facebook and Kik. It engages with customers by asking different questions and suggests top-rated products in the required category. You can also ask for skincare tips, makeup tutorials, and video clips. This chatbot is a popular one-stop solution for skincare and makeup enthusiasts.

2. Help Customers Through Their Buyer's Journey

Your chatbots are the first medium of interaction between your business and customers. Ensure they also provide a seamless customer experience until they checkout. Rather than presenting an overwhelming purchasing process, use a conversational chatbot to guide people through their buying journey. You can learn how to do it from TripGen:

  • TripGen is a conversational chatbot launched by Trip.com, a leading global traveling agency. It welcomes customers on board and helps them curate a perfect travel itinerary through:
  • Providing detailed information about different holiday destinations
  • Helping customers book economical flights, car rentals, hotels, and Airbnb in advance
  • Guiding people about airport transfers, trains, and buses

Marketing bots have been immensely popular in traveling and hospitality to facilitate the buyer's journey. As per Statista, In 2024, 32 percent of the whole traveling revenue will be generated by AI.

3. Use Chatbots On Different Platforms

Chatbot marketing should not be limited to your website or apps but channeled on different platforms. According to recent studies, 82% of millennials use social media to engage with their favorite brands. To make sure your brand voice reaches out to the maximum audience, deploy your chatbot across all platforms. This is where 'My Starbucks Barista' takes the lead.

My Starbucks Barista is a Starbucks chatbot accessed through social media and mobile apps. It allows you to place an order through text or voice, make payment through credit cards, and pick up your order from the nearby store. The chatbot uses a natural and interactive language, which makes it impossible to tell if you are chatting with a bot or a human.

Chatbots across different platforms maintain a consistent brand voice and create a unified customer experience.

4. Automate Your Brand

Use chatbot marketing to automate your business and promote self-service for customers. You can use the following useful tips:

  • Schedule appointments or bookings
  • Facilitate customer service and forward the complaints to live agents if there is a need for advance assistance.
  • Place and track orders
  • Facilitate payments
  • Provide policy updates
  • Collect reviews and feedback

You can also spread the word about your business by offering discounts and promotions through chatbots. For example, offer discount coupons to people who interact through a chatbot and experience a positive interaction. This is really important because positive feedback from customers shows your competitors that your business is trustworthy. It also helps your customer service team realize if they are working properly or if the chatbot needs to be tweaked.

5. Chatbot Content Marketing

Considering their engagement capacity, chatbots can be developed into complete marketing channels of their own. You can design an interactive content marketing strategy in different ways:

  1. Send proactive notifications to your clients and customers e.g., new arrivals, sales, or subscription plans.

  2. Allow customers to watch tutorials, check out case studies, and read relevant articles on your chatbot.

  3. Provide topic-specific content (guides, articles, videos) on your customer's request.

Chatbot content marketing can help you to design and update your overall marketing strategies. Analyze your customer's queries, their likes and dislikes, feedback, and reviews. Use this data for designing future marketing material to keep your customers engaged with your business.

Benefits of Chatbot Marketing

Chatbot marketing can bring numerous benefits to your business, such as instant response, improved sales and lead generation, and effective customer support. Let's take a look at them.

1. Instant Response and 24/7 Support

The real-time nature of chatbots enables them to answer customer queries and questions quickly. According to research, 64% of customers consider the 24/7 availability of chatbots as their best feature. This enables you to reach more customers with few resources and targeted marketing campaigns.

2. Sales and Lead Generation

The whole concept of chatbot marketing is based on personalized engagement. Chatbots interact with customers according to their intent and preferences, which results in a positive customer experience.

This improves their trust in your business, and they are willing to come back again. This is why over 36% of businesses use chatbots for sales and lead generation.

3. Efficient Customer Support

A well-designed chatbot can be a valuable asset to your customer support team. Chatbots can efficiently handle a large number of customer queries and FAQs.

They present users with quick and accurate responses and reduce customer response time. It also decreases the workload of your live agents and helps them focus on more critical tasks.

Conclusion

AI support and chatbot marketing have become essential strategies for the success of modern businesses. It helps you to connect and stay connected with your customers and provide consistent  customer support. AI chatbot customer service enables you to deliver unified customer service across all platforms, increase business revenue, and collect feedback to provide a better customer experience in the future.

Successful marketing and customer service need equally outstanding chatbots. This is where Aidbase steps in. Visit our website to explore more about building AI customer support for your business.

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